10 June 2016
Online-lecture "Management of Art Museums. New Models" by Director of the Collection of the Russian Museum (Malaga) José Mª Luna Aguilar
On Friday, June 10th Director of the Collection of the Russian Museum (Malaga) José Mª Luna Aguilar gave a lecture "Management of Art Museums. New Models" The lecture takes place in the Multimedia Centre of the Western Guardhouse of St. Michael’s (Engineers) Castle (8 Inzhenernaya street, St. Petersburg) Museums of today are not only containers of artworks focusing their activity in the conservation and care of works. Some time ago that Museums and Art Centres care about the relationship between works and public in general. Certainly, they do not leave behind the conservation and the study of their rich heritage, controlling the parameters of conservation, but it is a must to find formulas in order to the public can interact with works and collections. In a society like this, where information and distribution channels tend almost to the infinity, it is not important to give information about exhibited works but to build stories from them to help us for a better understanding of their context. Public ask for training and information, but also desire to have experiences, especially in art museums, and be carried along by their emotions. This new situation imposes a new paradigm in management models. Those traditional attitudes where the object prevailed are not useful anymore. There is to look for models that are able to reconcile the relationship between works and the interests of different types of audiences because there is one kind of audience anymore. Each audience has different expectations, so modern museums must work to satisfy them. New models of transversal management that integrated disciplines such as art history, of course, but also marketing, communication, economy and public relations are being imposed. So, this requires new structures and more versatile and flexible professionals, able to adapt to new situations and changes that happen every day. José María Luna Aguilar has a degree in Humanities (Scc. Geography and History, specializing in Art History) from the University of Malaga. Master in Cultural Management from the University of Granada and the University of Seville, conducted doctoral studies at the University of Malaga and has a background in Marketing in ESESA (School of Business Studies) and Communication in EADE (School of High Management). Director of the Public Agency for the Management of the Birthplace Museum of Pablo R. Picasso, Centre Pompidou Malaga and Collection of the Russian Museum St Petersburg/ Malaga since June 2011, has been director of the Rodríguez-Acosta Foundation of Granada (2003-2009 ) and the Foundation Museum of Contemporary Spanish Engraving, Marbella (1991-2003 and 2009-2011) and in early years, Coordinator of the Cultural Department for the City of Marbella (1991-1995). He has taught for a Master of Museology and a Master of Cultural Management at the University of Granada, a Master of Management of Cultural and Art Firms in Antonio Nebrija University (Madrid), a Master of Cultural communication at the University of Malaga, a Master of Cultura Engineering from the UEM / Factory in the School of communication of Granada and the Higher Institute of Local Economy of the Province of Malaga. He has lectured extensively on contemporary graphic art and cultural institutions management, topics on which he has also published several articles. As a curator he has taken part in numerous exhibitions throughout his career, dealing with artists like Pablo Picasso, Gustavo Torner, Antonio Saura, Guillermo Pérez Villalta, Rafael Canogar, Joan Hernández Pijuan, David de Almeida, Fernando Bellver, José Manuel Cabra de Luna, José Manuel Broto Javier de Juan among others. The lecture is webcasted live at the site of Non-commercial partnership “Virtual Russian Museum” www.npvrm.ru and thanks to videoconferencing system are webcasted by the institutions that are participants of the project “The Russian Museum: the Virtual Branch” Language: Spanish|Russian
